About Us

Beauty 403 is beauty product haven featuring a hair care line and a makeup line created by Founder and CEO Frances Armstrong. As a cosmetologist for over 20 years, her makeup and hairstyles has been featured in national beauty publications and television. Now, she created 2 beauty lines focused on quality ingredients to simply captivate your natural beauty, sophisticated style, stunning intellect, and stellar confidence.

Pheme is the Greek personification of fame and renown. it took years to develop this offering, providing the absolute best ingredients to encourage healthy hair care and promote growth. By using our hair care products, they are sure to leave your hair full of life and vitality that people will have to stop, stare, and say something, hence our motto, "The hair WORTH talking about."

Ella René Cosmetics is a makeup line for the modern and sophisticated. She represents that woman who wears many hats and wears them well. Her time is golden, her family is life, and her career so curated it's even studied by her peers. This makeup line is created specifically for that one who needs to snatch a makeup look together quicker than Clark Kent changing into Superman! It provides shades to compliment any hairstyle or outfit, from the board room to a night out with your boo thang. LOL

Follow us on Instagram @phemehair and @ellarenecosmetics tag us for a chance to be featured on our page! We love when we see #phemehair and #ellarenecosmetics !  We hope you enjoy!